A legal marketing professional has been recognised for transforming her firm’s profile and role within the community.
Sarah Jordan is Head of Marketing and Client Relations at Coventry law firm Band Hatton Button, and collected the Achieves in Business award at the Ladiesfirst Business Awards at Nailcote Hall in Berskwell.
The awards recognise the business achievements of women across Warwickshire and the West Midlands.
Sarah joined Band Hatton Button in January 2016 with more than 15 years of marketing experience, and since then she has undertaken a plethora of projects relating to staff, clients and digital marketing.
The firm has undergone a brand refresh, website revamp and a new advertising strategy, as well as the introduction of a Band Hatton Button app to make their services available at the touch of a button – resulting in web traffic and social media followers nearly doubling in the past year.
Another successful project includes the introduction of a behaviour assessment tool – called DiSC – which enabled every staff member to be profiled, which has helped to improve the firm’s teamwork and internal relationship building.
The firm has also created a Client Relations Team to take calls on initial enquiries to free up time for “lawyers to be lawyers” to improve their efficiency by concentrating on their active cases.
Band Hatton Button has also improved its community presence under Sarah’s guidance. Last year the firm’s Charity Ball at Coombe Abbey Hotel raised more than £6,000 for local causes, while a group of lawyers have also become corporate members of the Kenilworth Rotary Club, and they recently organised a charity golf day raising over £3,500 for local charities.
Sarah said: “I was thrilled to be nominated and recognised for the great progress we have made as business over the last couple of years.
“The changes we have made have laid solid foundations for the firm to grow even further in the future in terms of head count, turnover and building on our reputation as a well-respected law firm.
“Looking ahead to the future we will also be looking to host more events in order to build stronger links with businesses and charities, while expanding our advertising strategy and diversifying our services where possible.
“I’m really proud to have won this award with the support of such a hard-working team, and look forward to developing the business even further in the years to come.”